Press office activity is essential for a great event. It allows you to inform traditional media and gain visibility. Think UP Global Service has decided to offer customers a dedicated service. Using consultants and collaborators who have been operating in the sector for years and who know how to look at the media also from a web & social perspective. Press office, in an excellent location such as Auditorium del Massimo, must know how to combine tradition and modernity. Space for traditional media, with a keen eye on “declinability” on social media, on construction of “storytelling”.