Video and photographic service is not a detail in a great event. Especially in the era of social networks. A professional photo shoot is decisive. To capture most important moments of a congress, a theatrical representation: to build social communication over them. There are many uses that can be made of a video-photo service. Telling a backstage, the processing stages of an event, its development. Telling “behind the scenes” of big events, a little-known moment able to represent all the stages of organizing high-level appointments. A service, carried out by professional photographers and cameramen, distinguishing Auditorium del Massimo in the segment of national locations. A choice that Think UP, the Global Service, wanted strongly.