Communication strategy, telling an event. It is said that “an untold success event never took place”. And there is a fund of truth in this. The success of an event lies in its successful practice, but also in its communication strategy. Experience in organizing large events tells us this: it is possible to convert an event into the growth of a brand only thanks to a solid communication strategy. Traditional media, social networks, instant messaging platforms. From Facebook to Instagram, passing through sector magazines and specialized sites, up to WhatsApp and Messenger. Telling an event, making it visible and usable so as to identify a brand with a success story. Thanks to the experience of Think UP, which manages it in Global Service, Auditorium del Massimo characterizes each event with a specific communication service. Share, create engagement on social media: we build and tell success stories.